Privacy policy

Last updated: July 10, 2026

balaveda ("balaveda," "we," "us," or "our") operates the website at www.balaveda.com and related online stores, content, features, tools, products, and services (collectively, the "Services"). This Privacy Policy explains what personal information we collect, how and why we use and disclose it, and the choices and rights you have. balaveda is powered by Shopify, which enables us to provide the Services to you.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. Where we rely on your consent to collect or process personal information — for example, for certain cookies and tracking technologies — we will ask for that consent and honor your choices as described in the "Cookies, Tracking Technologies, and Your Choices" section below. If our Terms of Service and this Privacy Policy conflict regarding personal information, this Privacy Policy controls.

Personal Information We Collect

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to you. Depending on how you interact with the Services, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details — such as your name, billing and shipping address, phone number, and email address.
  • Payment information — such as payment card or financial account information, transaction details, form of payment, and payment confirmations. Full payment card numbers are processed by our payment processors, not stored by us.
  • Account information — such as your username, password, security questions, preferences, and settings.
  • Order and transaction information — such as items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your order history.
  • Customer support information — such as the information you include when you contact us.
  • Device and usage information — such as your device type, browser, network connection, IP address, other online identifiers, and information about how you interact with and navigate the Services, including through cookies and similar technologies.
  • Marketing and communications data — such as your preferences for receiving marketing and your engagement with our communications.

We do not seek to collect sensitive personal information, and we ask that you not provide it to us except where necessary to fulfill your request. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

How We Collect Personal Information

We collect personal information from the following sources:

  • Directly from you — for example, when you create an account, place an order, or contact us.
  • Automatically through the Services — for example, from your device and through cookies, pixels, and similar technologies, subject to your consent choices where required.
  • From service providers — who collect or process personal information on our behalf.
  • From partners and other third parties — such as advertising, analytics, and affiliate partners.

Cookies, Tracking Technologies, and Your Choices

We and our partners use cookies, pixels, tags, and similar technologies ("tracking technologies") to operate and secure the Services, remember your preferences, understand how the Services are used, and — where permitted — to personalize content and advertising and measure its effectiveness.

Consent and our cookie banner. We display a cookie-consent banner that lets you accept or decline non-essential tracking technologies and manage your preferences by category (for example, analytics and marketing). In the United Kingdom, the European Economic Area, and other regions that require opt-in consent, non-essential tracking technologies are not activated until you consent. In U.S. states and other regions that follow an opt-out approach, certain technologies may operate until you opt out, which you can do through our cookie banner or the mechanisms described below. You can change your choices at any time using the "Cookie preferences" link in the footer of our website.

Global Privacy Control (GPC). Where required by applicable law, we recognize and honor the Global Privacy Control opt-out preference signal as a request to opt out of the sale or sharing of personal information and of targeted advertising for the browser or device you are using. To learn more about GPC, visit globalprivacycontrol.org. Other than GPC, we do not currently respond to other "Do Not Track" signals.

Managing tracking technologies. In addition to our banner, most browsers let you block or delete cookies through their settings. If you block certain cookies, some features of the Services may not function properly.

How We Use Your Personal Information

Depending on how you interact with us, we use personal information to:

  • Provide, tailor, and improve the Services — including to perform our contract with you, process payments, fulfill and manage orders, arrange shipping, handle returns and exchanges, maintain your account, remember your preferences, enable reviews, and personalize your shopping experience.
  • Market and advertise to you — including to send you marketing communications by email, SMS, or mail (with your consent where required), and to show you relevant advertising on the Services and other websites, subject to your consent and opt-out choices.
  • Provide security and prevent fraud — including to authenticate accounts, secure payments, and detect and prevent fraudulent, unlawful, or malicious activity.
  • Communicate with you — including to provide customer support and maintain our business relationship.
  • Comply with legal obligations — including to respond to lawful requests and legal process, and to establish, exercise, or defend legal claims.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • To Shopify and to service providers and processors who perform services on our behalf — such as payment processing, order fulfillment and shipping, IT and cloud hosting, analytics, customer support, marketing, and reviews.
  • To advertising, analytics, and affiliate partners — to help us measure and deliver marketing and to attribute referrals. These partners may collect information through tracking technologies subject to your consent and opt-out choices, and may use it consistent with their own privacy policies. Some of this activity may be considered a "sale" or "sharing" of personal information, or "targeted advertising," under certain state laws — see "Your Privacy Choices" below.
  • When you direct or consent — such as when you use social media features or login integrations.
  • With our affiliates — within our corporate group.
  • In connection with legal obligations, a business transaction, or to protect rights — such as a merger, financing, or acquisition, to comply with law, or to protect the Services, our rights, and the rights and safety of others.

We do not disclose personal information to third parties for their own independent marketing purposes without your consent.

Third-Party Service Providers and Partners

We work with the following categories of third parties, who may collect or process personal information in connection with the Services. Each operates under its own privacy policy:

  • E-commerce platform: Shopify — hosting and core store functionality. shopify.com/legal/privacy
  • Analytics: Google (Google Analytics, Google Merchant Center). policies.google.com/privacy
  • Advertising and conversion measurement: Google (Google Ads, YouTube); Meta (Facebook and Instagram); TikTok, which also supports our TikTok Shop sales channel. policies.google.com/privacy · facebook.com/privacy/policy · tiktok.com/legal/privacy-policy
  • Email and SMS marketing: Klaviyo. klaviyo.com/legal/privacy-notice
  • Affiliate and referral tracking: ShareASale and impact.com. shareasale.com/info/privacy.cfm · impact.com/privacy-policy
  • Subscription management: Recharge. getrecharge.com/privacy-policy
  • Shipping and fulfillment: our shipping and fulfillment providers, including Shippo. goshippo.com/privacy
  • Payments: our payment processors, including Shopify Payments and Shop Pay.

This list reflects the providers active as of the "Last updated" date and may change over time; we will update this Policy as our practices change.

Your Privacy Choices — Sale, Sharing, and Targeted Advertising

Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information and of its use for "targeted advertising," as those terms are defined under applicable U.S. state privacy laws. Sharing personal information with advertising partners based on your activity across websites may be considered a sale, sharing, or targeted advertising under these laws.

You can exercise this right at any time by:

  • Visiting our Your Privacy Choices page;
  • Using the "Cookie preferences" link in our website footer to decline marketing/advertising technologies; or
  • Emailing us at carryjoy@balaveda.com.

If you visit our website with the Global Privacy Control signal enabled, we will treat it as a request to opt out for that browser or device where required by law.

We do not knowingly sell or share the personal information of individuals we know to be under 16 years of age.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Information you submit may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. To learn more about how Shopify uses personal information and the rights you may have, see the Shopify Consumer Privacy Policy (shopify.com/legal/privacy/consumers) and, where available, exercise rights through the Shopify Privacy Portal at privacy.shopify.com.

Third-Party Websites and Links

The Services may link to websites or platforms operated by third parties. We are not responsible for the privacy or security of those sites, and their inclusion does not imply our endorsement. We encourage you to review their privacy and security policies before providing them with personal information.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us using the details below so we can delete it. As of the "Last updated" date, we do not have actual knowledge that we sell or share the personal information of individuals under 16 years of age.

Security and Retention

We maintain administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is perfectly secure, and we cannot guarantee absolute security. Please do not use unsecure channels to send us sensitive or confidential information.

We retain personal information for as long as necessary to provide the Services, maintain your account, comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods depend on the type of information and the purpose for which it was collected.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may be subject to exceptions under applicable law:

  • Access / Know — request access to, or information about, the personal information we hold about you.
  • Delete — request deletion of personal information we maintain about you.
  • Correct — request correction of inaccurate personal information.
  • Portability — request a copy of certain personal information.
  • Opt out of sale, sharing, or targeted advertising — as described in "Your Privacy Choices" above.
  • Manage communications — opt out of marketing emails using the unsubscribe link in any such email, and opt out of marketing SMS by replying STOP. We may still send you non-promotional messages about your account or orders.

If you are in the United Kingdom or European Economic Area, you may also have the right to object to or restrict certain processing and, where we rely on consent, to withdraw that consent at any time without affecting processing that already took place.

To exercise any of these rights, contact us using the details below or use our Your Privacy Choices page. We will not discriminate against you for exercising your rights. We may need to verify your identity before responding, and you may use an authorized agent to submit a request on your behalf where permitted by law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside the country in which you live. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or an equivalent, unless the destination country has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Policy on this website, revise the "Last updated" date above, and provide any additional notice required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, contact us at carryjoy@balaveda.com or:

balaveda
N50W13740 Overview Drive, Unit E
Menomonee Falls, WI 53051, United States

For the purposes of applicable data protection laws, balaveda is the controller of your personal information.